Social media is occupying a bigger role in people’s lives. This has created a new digital touchpoint for brands to reach their target audience and stay in their minds. A few years back, brands didn’t realize the importance of social media. However, today brands know that not tapping the potential of social media is like leaving money on the table.
It brings us to social media marketing, something that has been the talk of the town for a while now.
What is social media marketing and how does it work?
Social media marketing is the process of promoting and selling your products, services, and brand using social media platforms. Brands can use both organic and paid social media tactics to create awareness and overall sales.
There is no dearth of social media platforms, LinkedIn, Facebook, Twitter, Instagram, Pinterest being one of the most widely used by brands. Choosing the right platforms for your brands depends on what you sell, to whom you sell and your business objectives.
Here are 5 social media marketing tactics to boost your online sales:
1. Create micro-content for social feeds
Consider how much users use social media. Perhaps during their journey, they’re on a mobile device, taking a fast brain break on their desktop or kill time during commercials waiting for their show to return.
These scenarios have one thing in common that social media users often scroll between tasks. This is the reason why bite-sized content is a powerful way to appeal to your public. This marketing strategy for social media works particularly well on platforms for quick experiences.
2. Run an influencer marketing campaign
Influencers have become one of today’s most powerful marketing strategies. If you can identify people with a commitment to your target market, you can send them a sponsored post with your brand and products.
Some influencers ask for a free product, others may require direct payment, depending on its scope. Remember to search for influencers who align with values similar to your brand.
3. Use engaging hashtags
Hashtags organize conversations on the social web and make it easier for you to reach the right audience
You can use a tool like Hootsuite to schedule posts and monitor social media. Not only this, there are tools like Hashtagify to find relevant hashtags. Make sure you do not use the same hashtags on each channel.
Twitter posts with a single well-placed hashtag tend to create a lot of engagement rather than tweets with three or more Instagram postings.
4. Post compelling content frequently
It is vital to post content consistently to extend your social reach over time. Studies have shown that people react differently to your posting frequency, so make sure to find the best frequency for your brand. You can also compare it with your competitors. Several companies have examined the best number of channel posts, and the potential appetite of users on different platforms.
5. Run a Pinterest treasure course
Pinterest can also be used to manage online sales to promote “treasure hunting. Contact some partners and ask them to insert an image on a Pinterest board. In the hunt for the treasure, each image should provide clues for the next one.
By publishing a blog post and a link to the first image you get the ball rolling. Fans who reach the last image will be sent to a hidden page where they will enter their credentials to participate in the rifle.