Originating with the smartphone, voice search is a growing trend that’s impacting how people shop online. Voice search allows users to navigate the web using voice commands as opposed to typing. The top reasons people employ voice searches being because their hands are otherwise occupied or they want to get faster results.(more…)
Developing a strong online presence requires an overwhelming number of activities and continuous efforts. From making a site to acing the specialty of social media, there is a lot to do. Indeed, even after you have limited your choices to only one social media channel, there are numerous ways you can take for creating content.(more…)
Social media is occupying a bigger role in people’s lives. This has created a new digital touchpoint for brands to reach their target audience and stay in their minds. A few years back, brands didn’t realize the importance of social media. However, today brands know that not tapping the potential of social media is like leaving money on the table.(more…)
Planning your content is an essential part of developing a winning social media strategy. Unfortunately, many businesses give a back seat to social media content planning. As an entrepreneur, a big chunk of your time goes in managing tasks that have to be dealt with immediately, shipping out orders, dealing with customer service complaints and the list goes on.(more…)
Friction – anything that makes the user experience or buying process more challenging or painful for shoppers. Friction is bad for conversions. Friction costs you money.
And while you can never completely eliminate friction from your site, you can take steps to identify the biggest culprits and make changes to mitigate their effects.(more…)
Of all the marketing and conversion techniques used by e-commerce retailers, building social proof has to rank as one of the most effective. The simple truth is that leveraging social proof will positively impact most if not all of your key e-commerce metrics, including conversion rate, average order value, and average lifetime value.(more…)
The Internet has created endless opportunities for online shoppers. This has made it all the more challenging for small business owners to stand out in their market. They confront a major question-“how to not only differentiate their brand and convince a buying prospect to make the first purchase but how to keep them coming back for buying more products in the near future?”(more…)
A website that loads slowly can damage your reputation and cost you in terms of conversions. On the other hand, a highly active site has a positive, domino effect on the success of your company. It attracts more visitors, which then increases sales and ultimately leads to more clients.
First of all, you need to use a sturdy website builder that provides the best technology to guarantee quick website loading. You need to ensure that your content does not impair the performance of your site.(more…)
No matter your business’ size, the way you manage customer relationships has a big impact on your success.
When a small business kicks off, the main focus is on generating leads and establishing customer relationships. Since there are fewer contacts and not much customer history yet, maintaining these relationships is manageable without a customer relationship management (CRM) system.(more…)