Conversion rate optimization is an ongoing process that requires lots of testing and a deep understanding of your visitors and their behavior. And any optimizer worth his or her salt knows of at least a few helpful tools to increase e-commerce conversions and ROI.
There are actually tons of ecommerce CRO software and tools available. But as with most things, some software is powerful and great and absolutely worth your investment and other software is decidedly not.
Some ecommerce CRO software helps turn visitors into customers and traffic into revenue while other software turns promises into frustration. You need to do your due diligence to figure out what are the best software tools to use to optimize your website.
Take stock of your site’s most-pressing optimization needs. Then, look for social proof and choose the software and tools that offer the biggest ROI for your website.
Below, you’ll find a list of some of the best e-commerce CRO tools for high-level optimization. Check it out!
1. Improve Your Site’s UX With The 5-Second Test
A huge component of increasing conversion rates stems from improving your site’s usability. The more user-friendly your website is, the more conversions it will get. Of course, UX testing typically falls under the jurisdiction of UX professionals and designers.
But UX and CRO often go hand-in-hand, seeing as visitors won’t even stay on a site that has UX issues, such as a clunky checkout process, slow loading times, or confusing navigation, never mind convert.
So, to improve your site’s UX and consequently its conversions, one of the best tools out there is the 5-Second Test.
With the 5-Second Test, real users look over your website for five seconds and then answer questions aimed at assessing their first impressions and what they recall. It’s a great way to determine how effectively your site communicates your business’ purpose and message.
2. Check The Statistical Significance And Trustworthiness Of Your A/B Tests With The A/B Testing Calculator
Another huge component of conversion rate optimization is A/B testing. And while most optimizers understand the importance of A/B testing, interpreting the data from these tests isn’t always easy.
Furthermore, you have to assess whether or not the data is significant and reliable. A test may produce a clear winner, but that doesn’t mean you can necessarily trust that result. For example, if your sample size is non-representative or too small, your results may not be generalizable.
A simplified way of assessing statistical significance and generalizability is to use the A/B Testing Calculator (it’s free).
With this e-commerce CRO tool, you input the number of visitors that came to a page during test A along with the number of overall conversions. Then, you do the same for test B and compare the results. (You can also add another variation.)
3. Gather Data To Maximize Conversions With Google Analytics
You likely already know about Google Analytics, which is a great e-commerce CRO tool for discovering helpful insights about how your visitors find and interact with your site.
But in addition to the many reports Google Analytics provides, it also allows you to create customized reports detailing whichever metrics you’re most interested in.
You can also visit the Solutions Gallery where you can browse and download lots of custom reports.
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